Since 2004, AskForensics has been assisting Fortune-ranked companies to win more deals and retain and grow multi-million dollar accounts. Using a forensic science approach to sales, AskForensics delivers objective insights into what’s really happening behind the scenes with your prospects and customers. AskForensics is generating millions of dollars in ROI for companies including FedEx, Aramark, Equifax, Marriott, Red Hat Software, and

AskForensics is headquartered in the U.S. with worldwide capabilities. Because many of our clients have international requirements, our methodology and skills are designed to accommodate them. We have the resources to complete executive Forensics evaluations in The Americas, Europe, Asia, Australia, the Middle East, and Africa.


The AskForensics team includes experts with extensive experience in sales, account management, and executive coaching.

RickReynoldsRick Reynolds – Rick is co-founder and CEO of AskForensics. He brings unrivaled expertise in business forensics to the team, having led thousands of investigations over a 25-year period for best-in-class Fortune 1000 corporations.

Rick developed the model in the late 1980s when a venture capital firm asked him to evaluate “lost prospects” of a company seeking additional investment. Following this initial project, Rick built a very successful business providing objective and in-depth lost sales, account, and prospect knowledge to major corporations like ADP, Bass Hotels, Hyatt, IBM, Promus, Randstadt, S.C. Johnson & Sons, Sodexo, Spherion, Sun Microsystems, UPS Supply Chain Solutions, and Xerox. The formation of AskForensics in 2004 took this process to a much higher and strategic level. Rick’s expertise in sales, knowledge management, market research, and analysis has contributed toward building AskForensics into a world-class partner with major corporations to improve sales, retention, and financial results.

Rick is on the national board of the National Fragile X Foundation and served as a board member of Community Health Charities. He is also the Founder of the Reynolds Fragile X Fund at the Emory University School of Medicine. He holds an M.B.A. in Marketing from Georgia State University and a B.A. in Economics and History from Denison University.

FrankWeberFrank Weber – Frank manages operations and oversees technology development for AskForensics’ growing list of prestigious clients. His accomplishments in professional selling, domestic and international business, and business analysis provide a strong experience base for his role with the company. Prior to joining AskForensics, Frank was a founder, principal, and senior officer in two successful professional consulting firms that provided IT and telecom solutions to clients in business and professional services, government, healthcare, and travel. He has also managed sales and marketing, client relations, and project management for international firms.

Frank has been involved in non-profit and community organizations, including Taskforce for the Homeless, Junior Achievement, and Hands-On Atlanta. He holds a B.S. in International Business and Marketing from Florida State University and an M.B.A. in International Business from the J. Mack Robinson College of Business at Georgia State University. While pursuing his M.B.A., Frank was the President of the Graduate Business Association at Georgia State University.

GeorgeMercerGeorge Mercer – George is a marketing executive with extensive experience with the industry’s most successful and dynamic companies: General Foods, DowBrands/Texize, and Catalina Marketing. He is highly skilled in business strategy and customer loyalty—identifying and exploiting opportunities to build competitive advantage. His role in AskForensics is to provide business analysis, write client reports, and identify opportunities for clients to strengthen customer loyalty, repel competitive threats, and build market advantage. George led Catalina Marketing’s pioneering in-store, national electronic database marketing program used by retailers and packaged goods advertisers to identify and promote to high potential customer segments.

George holds a B.S. in Finance and Economics from Indiana University and an M.B.A. from the Stern School of Business at New York University.

JimCurtisJim Curtis – Jim is uniquely qualified to conduct interviews, uncovering the voice of the customer. His background in research and communications features efforts to identify the most significant elements in client relationships that are large, complex and sometimes misleading.  He uses this experience to help AskForensics uncover the key factors driving business decisions that impact their clients. Jim has tackled a wide range of writing, editing, and research tasks and is continually in demand for the indexing of scholarly and technical written materials, a task that requires sorting through sophisticated and sometimes abstract texts to pinpoint themes readers will want to understand and follow throughout the work. He has completed more than 300 indexes for scholarly books and for 6 years indexed two periodicals aimed at tax lawyers, accountants, and researchers interested in tax policy. Previously, Jim held faculty positions at Penn State University and Swarthmore College teaching political science. His research and publications focused on the relationship of tax policy and democratic government in the U.S. and Britain, analyzing specific details of tax policy that shaped the political systems of those countries.

Jim holds a B.A. from New College of the University of South Florida and a graduate degree from Cornell University, where he also taught courses on political philosophy during his course of study.

AlKubasAl Kabus – Al is a co-founder of AskForensics.  Over his career, Al has had successful leadership roles on several dimensions, both at the entrepreneurial and corporate levels. He is currently President and CEO of Panolam Industries, a leading provider of engineered and decorative surfaces for residential and commercial applications.

Previously, Al has served as president of The Mohawk Group, the world’s largest flooring company with annual sales of approximately $7 billion.  Mohawk recruited Al to establish a strategy and viable execution plan for the collection of commercial and international companies acquired over the last decade. Al left Mohawk after returning the division to profitability in 2010. From 2000 to 2007, Al co-founded three companies in addition to AskForensics.  These are askstrategies, Greenlight Strategies and BlueBolt Networks. Prior to launching these companies, Al served as President and CEO of Interface Americas Workplace Solutions Group and President and CEO of Bentley Mills.

Al has been published and serves as a keynote speaker at industry functions. He holds board positions with several companies and charitable organizations. He has a B.S./B.A. in Business from the University of Delaware.

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